![]() It’s a car, just that it’s a car with a heavy-duty top box (the rotor casing) on the roof.įrom these pictures, the Xpeng prototype looks like it uses a heavily modified version of the sporty XPeng P7 that our own Tina Casey got the chance to drive a few years ago. They haven’t looked like what most people think of as “cars,” is what I’m saying – but this sixth generation of the car finally looks the part. They’ve presented five versions of their flying car concept since 2016, but most of those “cars” looked more like remote-controlled drones with seats on them. This marketing might NOT be successful in local Germany or North America, but in local China, this advertisement could be one the most classical instances to achieve local marketing success.XPeng is one of the few major players out there with a credible shot at bringing a “Tesla killer” to market. ![]() At the same time, on the "fake" hover car in this advertisement, two huge-sized "VW" logos in both front & rear sides are very clear & impressed to the audience. The trick in this case is that, by hiring the local public familiar and handsome well-known host, grounded the ad-atmosphere to let the local community of people involved seriously. ![]() Instead, by providing the tech-matured car models like Jetta (A-level) & Passat (B-level), At the same time, German Volkswagen made its full use of the urgent mentality of various local Chinese governments in invigorating the regional economy and attracting overseas investment, for example, the same car-model's production-line EVEN can be created twice in different provinces in China!!! which is unthinkable in North America auto-market.ĭue to the dependence of Chinese domestic consumers on advertising and marketing exceeds by far that of overseas consumers - To the German Volkswagen, the marketing role in China's auto-market environment become crucial at all - In addition to its brand promotion & car-models' promotion relied on, but also its local marketing is derived from such a full of imagination, disguised public relations brand impression advertisements. ![]() ![]() "德国大众" (Das Auto / Volkswagen) is one of the most famous auto-brands in local China and its the most successful trick of marketing & sales in China is localization, localization and localization - which includes (but not limited in) to smooth relationship with central government (on the auto-industry supportive level) & local governments (landing the related Volkswagen's car-models' production-lines).Īs Chinese potential auto-consumers especially in the middle-class, have a very special favor with overseas brands, especially German brands like Benz, BMW, Audi & Volkswagen etc., therefore, the "Das Auto" especially in its local marketing processes to fully take advantage of this key-point to help shaping its own brand.īTW: The German Volkswagen business in local China in fact did NOT rely on the most cutting-edge technology the company owned. "The Chinese are more likely to buy whatever Volkswagen produces because they were asked to dream of it." - Forbes comment to this "Das UFO" maketing project (P.S. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |